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Mix 99.9 · The Gulf Coast's Better Variety

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Mix 99.9 · The Gulf Coast

MISC, Variety, USA

Mix 99.9 is Mobile, Pensacola, and the Gulf Coast’s Better Variety for a Better Workday. Bruno Mars, Kelly Clarkson, Journey, Pink, Ed Sheeran, Prince and the best of the 80s til Now. Start your day with Murphy, Sam and Jodi, followed by the 9AM All Music Hour.

WMXC can trace its history back to October 16, 1947, when it signed on as WKRG-FM. The original call letters represented the initials of Kenneth R. Giddens, a movie theatre owner, broadcast pioneer, and architect. Giddens owned the WKRG radio stations and WKRG-TV, the latter of which continues to broadcast with the same call letters. Giddens would go on to head the Voice of America from 1969 to 1977 and served as acting director of Radio Marti in 1985.
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