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107.3 The Beat · Mobile | Pensacola's Home for Hip Hop and R&B

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107.3 The Beat

RNB, HIP HOP, TOP 40 POP, USA

WRGV is a radio station licensed to serve the community of Pensacola, Florida, United States. The station is currently owned by iHeartMedia, Inc. and the broadcast license is held by iHM Licenses, LLC. WRGV broadcasts an urban contemporary music format to the greater Pensacola, Florida, and Mobile, Alabama, area. Its studios are located inside the building of unrelated television station WKRG-TV on Broadcast Drive in Mobile, and the transmitter is near Robertsdale, Alabama.

In 1976, 107.3 FM belonged to WAJB, which was a beautiful music station with studios at the Tiger Point Country Club in Gulf Breeze, until it was purchased by Colonial Broadcasting in 1979. The format was changed to country music along with new call letters, WOWW to become known as "WOW 107", moving its studios to Davis Highway in Pensacola.
As the 1980s progressed, "WOW 107" would rise up to become a country music power house, overthrowing the heritage country station in the market, WXBM-FM, and winning several Billboard Magazine's Station of the Year (small market) awards. It was also known for its full-time News department, winner of multiple AP news awards.
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