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Y101 Fresno - USA

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Y101 Fresno

Top 40, USA

With 441 radio stations in 90 markets across the U.S., the Cumulus Radio Station Group provides the soundscape of America that provides trusted programming wherever, and whenever listeners want or need it – over the air, on their computer, on their phone and in their social feed. We invite advertisers to join the conversation that our Radio Stations have with listeners – their customers – all day, every day.

KWYE (101.1 FM, "Y101") is a radio station in the Fresno, California, area that airs a hot adult contemporary music format. The station is owned by Cumulus Media. Its studios are at the Radio City building on Shaw Avenue in North Fresno and its transmitter is northeast of Clovis.
KCIB-FM went on the air in 1962 at 94.5 MHz. It began as a religious FM station, but when the Universal Broadcasting Company acquired it in 1968, it switched KCIB-FM to middle-of-the-road music using the call letters KFIG. KCIB was co-located in Clovis at a site shared with KXQR-FM and KAIL TV 53. In late 1969, the format was changed to an "underground" album rock format patterned after San Francisco's KMPX. KFIG moved to 101.1 in 1973. This format lasted until the late 1970s, when the format was changed to adult contemporary, "Mellow Music". In 1984, the station adopted the "Yes/No Radio" format, where several times a day KFIG would play a song and invite listeners to call in and vote on whether or not KFIG should continue playing that song. After the "Yes/No Radio" format was retired, the station went back to being a regular adult contemporary station.
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