Urban Contemporary, USA
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WLXC is an Urban Adult Contemporary station licensed to Columbia, South Carolina that serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission to broadcast at 103.1 MHz with an ERP of 6 kW. The station goes by the name 103.1 Kiss FM and its current slogan is "Columbia’s Best Variety of R&B."Its studios are located at the Tower building in Downtown Columbia, South Carolina and the transmitter is in Columbia northeast of downtown.For the history of the Urban AC format previously heard on 103.1, see WOMG.
103.1 FM was allocated to Columbia beginning in 1976. The construction permit for the 3 kW. station was awarded in June of that year to MIDCOM Corporation, a group made up of Rev. I. DeQuincey Newman, J.E. Dickson, Bob Parnell, & Bob Cook. Construction for the station was held up for several years by appeals filed by Nuance Corp, the owners of crosstown AM Urban Contemporary outlet WOIC and one of the dismissed applicants for the proposed FM.
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