Canada, Classic Rock
VOCM-FM is a Canadian radio station broadcasting at 97.5 MHz from St. John's, Newfoundland and Labrador. Owned by Stingray Group, the station is branded as 97.5 K-Rock and broadcasts a classic rock format, although some 1990s and 2000s rock songs have recently become part of the mix.
Originally launched in September 1982, it was called VO Stereo and later as 97.5 VOFM and in the mid-1990s as Magic 97.
After a limited success with its easy listening format in the early 1980s as VO Stereo, a management decision was undertaken to pursue a younger audience.
The late 1980s under the direction of manager Gary Butler and music Director Pat Murphy, the station began programming a mix of new and classic rock with great success. In less than two years, the station vaulted from last place to the number one FM station in St. John's with a predominately young male audience. Although pleased with the results, management set about to build a stronger audience that would include more female listeners.
In 1990, Celebration Saturdays was introduced to station listeners. It was a three-hour block of party-themed music sponsored by Bender's On George, a local nightclub, hosted by Mike Campbell and later Mike Thomas (Mickey T). Its success led to the creation of the Celebration Roadshow on Friday nights starting in the summer of 1996. Celebration Saturdays was the last show aired on "Magic" before the switch to 97.5 K-Rock
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