OLDIES, USA
WQRV is an FM radio station broadcasting at 100.3 MHz. The station is licensed to Meridianville, AL and is part of the Huntsville, AL radio market. The station broadcasts Classic Hits music programming and goes by the name "100.3 The River" on the air with the slogan "Huntsville's Home For Rick & Bubba In The Morning". WQRV is owned by iHeartMedia.
This station had been WVNA-FM since 1962 before becoming country music formatted WLAY-FM on March 30, 2000. This lasted until a 2006 change to match a format and positioning change to "The River." The station was assigned the WQRV call letters by the Federal Communications Commission on March 10, 2006.WQRV began in April 2006 as a format relocated from the former WWXQ 92.5 and WXQW 94.1 MHz frequencies, which iHeartMedia (then known as Clear Channel Communications) had sold to Cumulus Media. Those stations were known collectively as "WXQ." The station frequency was transferred from Florence, Alabama, to the Huntsville market, with the city of license being Meridianville, Alabama, north of Huntsville.
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