SPORTS, USA
97.3 The Game is Sports Talk That Rocks! Featuring local and live programming from The Steve Czaban Show in the morning, Nine 2 Noon, The Crossover with Ted Davis and Dan Needles, and Drew & K.B. in the afternoon. 97.3 The Game is your home for Milwaukee sports talk, including the Brewers, Bucks, Packers, and Admirals, and college sports at Wisconsin, Marquette, and Milwaukee!
The station started as WISN-FM, the second iteration of the station after a short-lived attempt in 1949 on 102.9 FM, where WHQG now resides.[1] From the beginning, it has been a sister to WISN/1130 (starting as a straight simulcast of WISN), and for many years WISN-TV (channel 12) under the founding ownership of the Hearst Corporation. For most of 97.3's early two decades between its sign-on in January 1961 and 1978, it carried automated beautiful music like longtime rival (through Journal and Hearst's various Milwaukee ventures) WTMJ-FM, which converted to automated top 40 in 1974 as WKTI.Radio's Website